One of the most exciting things about having my blog is being able to interview other entrepreneurs and creatives. It is so inspiring to learn from business owners about how they run their shops and how they got started.
Today I am pleased to introduce you to Sarah from the Etsy shop Minetta Jewellery! She lives in the UK where she makes pretty jewelry that she sends all over the world. Sarah sent me a pair of her earrings (the ones pictured below).
I was thrilled to open the package and see that the earrings were in a beautiful box. The earrings were well made and stylish. I love how delicate they are and that the color makes it easy to find outfits to wear with it.
Me: Tell us a little bit about yourself…
Sarah: Hello! My name is Sarah, and I live in the Midlands in England. For the last few years I’ve been working full time with my boyfriend on our product photography business Adam and Sarah, which has put me in the very fortunate position to forge out a creative work/life balance and develop my collection for Minetta Jewellery.
Me: How long have you been interested in creating jewelry?
Sarah: Whilst studying for a Fine Art degree in London I would spend many happy afternoons wandering around art shops, getting inspired by different materials and tools. I remember visiting a jewellery supplies shop and being completely enthralled, I was drawn to the rows of sparkly beads like a magpie! I was smitten from that point on and spent my free time learning different jewellery making techniques and developing a style.
Me: What got you interested in it?
Sarah: Minetta Jewellery emerged from a desire to combine my love of creating minimal, beautiful imagery as a photographer with the process of making real physical objects that you can own, wear and love. My collection reflects my own personality and style, with an emphasis on understated, simple pieces that will give your look a subtle hint of sparkle.
Me: What do you like about having a shop on Etsy?
Sarah: Etsy has a huge audience and gives shops a unique opportunity to get their products seen by customers from all across the world. It can feel pretty daunting when starting out as a new business, but the Etsy community is brilliantly supportive and there’s always someone ready to help out with advice.
Me: What advise would you give to someone who wants to start their own Etsy shop or small business?
Sarah: I think it’s important to approach it with a clear business plan – work out who your target market is and how to connect with them. When I was creating my images and logo, developing a brand to clearly convey what Minetta is all about was really important to me. Good photographs are essential! As an online shop, your images are all that buyers have to go on when deciding to buy from you and beautiful images will really help your products stand out.
Me: What makes your shop unique?
Sarah: My philosophy has always been to make minimal, beautiful jewellery that works to subtly enhance your look rather than make a loud statement. I put a lot of thought into the design of each piece and only create things that I would want to wear myself.
As a photographer I’ve had the opportunity to spend a lot of time looking closely at a wide variety of products, working out what makes them visually interesting and unique, then capturing that in a compelling image. I think this has given me an insight into the ways in which we perceive different objects, helping me to look at raw materials and see how to transform them into something beautiful to wear.
Sarah is giving Beauty Seen Photography blog readers a 15% off discount code-BEAUTY15. Look at her shop here to use the code.
Find her here: